A minimalist guide to the essential vitamins behind every MDW balm.
Your skin has a language. And when it comes to lip care, that language is vitamins — each one playing a unique role in hydration, repair, and long-term lip health.
Here's a breakdown of what’s really happening inside your balms — and why every vitamin is there with purpose.
Vitamin A — The Skin Cell Regenerator
Supports skin renewal and softens rough or flaky texture.
On lips, it speeds up healing, helps prevent cracks from worsening, and keeps the skin barrier functioning smoothly.
🔍 Why it matters: Ideal for anyone prone to dryness, peeling, or exposure to harsh weather.
Vitamin C — The Brightener and Defender
A powerful antioxidant that protects against free radicals and environmental stress.
It also stimulates collagen production — yes, even in lips — making them appear fuller, plumper, and more resilient.
🔍 Why it matters: Especially useful for city living, sun exposure, or dull, tired lips.
Vitamin D — The Soothing Support System
Known for its role in skin repair and inflammation reduction.
It helps regulate skin cell turnover and may help reduce irritation or redness on sensitised lips.
🔍 Why it matters: Think of it as a daily reset — calming, balancing, and quietly working in the background.
Vitamin E — The Antioxidant Shield
Protects, conditions, and locks in moisture.
Vitamin E is deeply hydrating and essential for maintaining lip softness while improving elasticity.
🔍 Why it matters: Daily protection from environmental stress and ageing signs — especially in dry or windy climates.
Vitamin F — The Barrier Builder
Not actually a single vitamin, but a term for essential fatty acids (like linoleic and linolenic acids).
Vitamin F strengthens the lip’s natural barrier, helps retain moisture, and prevents trans-epidermal water loss.
🔍 Why it matters: Helps lips stay hydrated long after the balm wears off.
In MDW Formulas
Each MDW balm is intentionally designed to deliver this full vitamin spectrum — naturally derived from native Australian ingredients like emu oil, Kakadu plum, macadamia butter, and more. These aren't buzzwords — they’re active elements doing real work.
No filler. Just ingredients that belong on your lips — no matter the climate, condition, or situation you find yourself in.